Clipboard: For recording pictures of timetables and maps instead of taking notes records to camera’s internal memory even if a memory card is installed.Custom: Allows user to pre-program three recording modes and menu settings for quick access via mode dial and menu.MS1/MS1: User pre-programs specific scene to each position for quick recall via mode dial.Scene: User selects from 29 shooting modes optimized for specific situations and may have some inputs based on specific scenes.With color effect, user has standard, B&W, sepia and a “happy” color option that appears more vivid. Intelligent Auto: Camera handles most settings, user can input picture size, burst shooting, color effect and face recognition AF.Shooting modes are typical automatic and scene options, along with full manual exposure controls. The “color effect” sub-menu offers five color options that apply to both still and video images: standard, black & white (B&W), sepia, warm and cool. The record menu includes settings for most image quality issues, including the camera’s color palette. As you might imagine, travel mode is concerned with setting GPS and date/time/location information for encoding photos or video with constantly updating information from the GPS. There are four major menus: record, motion picture, travel mode and setup. The thumb of the shooting hand will overlay some controls on the camera back, but they are either recessed into the body or require such a definite push to activate that inadvertent activations are unlikely. Controls are clearly marked and the layout is simple. The body is rectangular with gently rounded edges and a subtle ridge along the right front in the area of the shutter button and zoom control to help provide better grip. The body is metal and seems well-built, with a fit and finish in line with the competition in this class. It’s slightly larger overall than a typical 5x compact, but still eminently shirt-pocket-portable. While superzooms that carry 15x lenses and up seem to gravitate to the mini DSLR look, those holding in the 10x to 14x range are pretty much cut from the “large deck of cards” template that characterizes the ZS7. With other companies apparently heading for the large end of the zoom spectrum, does Panasonic know what it’s doing by releasing a new camera near the entry level for the class? Read on to find out. Panasonic includes a battery charger, battery pack and case, AV and USB cables, hand strap and CD-ROM software with each camera. The camera has about 15MB of internal memory and can make use of SD/SDHC/SDXC memory media. Nominal ISO sensitivity is 80 to 1600, with a high sensitivity shooting mode in the scene menu that can range from 1600 to 6400 ISO at dramatically reduced resolution (3 megapixels or less). Every Panasonic digital camera I’ve reviewed with a Leica DC Vario-Elmar on board has invariably been a strong performer on lens-specific issues, so that bodes well for the ZS7.
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